WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our
platform is the only AI-driven electrical engineering system. To accelerate our growth in the U.S.,
we are hiring a Growth & Demand Generation Manager.
Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline
of qualified leads for our sales team. This role is not about brand campaigns or marketing
creativity for its own sake. It is about measurable growth through data-driven marketing.
What awaits you – Your responsibilities:
1. Pipeline GenerationYou are responsible for building a measurable lead generation engine. Your success metric is
qualified pipeline created, not impressions or clicks. Examples:
- LinkedIn campaigns targeting electrical engineering decision makers
- Google Ads targeting electrical engineering software searches
- industry newsletter sponsorships
- retargeting funnels
- email lead nurturing campaigns
2. Funnel OptimizationYou will continuously improve the funnel: traffic → leads → MQL → sales opportunities.
This includes:
- conversion optimization of landing pages
- A/B testing of messaging and offers
- campaign ROI analysis
- improving cost per lead and cost per opportunity
3. Marketing AnalyticsEvery activity must be measurable. You will:
- build dashboards for campaign performance
- track CPL, CAC, pipeline contribution
- identify which channels produce real opportunities
- shut down underperforming campaigns quickly
4. Marketing SystemsYou will manage and optimize the marketing tech stack, including tools such as:
- HubSpot
- CRM platforms such as Microsoft Dynamics or similar
- marketing automation workflows
- lead scoring and lead routing
Clean data and measurable funnels are critical.
What we expect – Your qualifications:
You are likely a performance marketer or growth marketer, not a traditional brand marketer.
If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming
slogans, you will fit well here.
- 2–8 years of experience in B2B digital marketing
- experience generating pipeline for SaaS or technical products
- strong analytical skills and comfort with marketing data
- experience managing paid acquisition channels
- experience building dashboards and campaign performance reports
- familiarity with marketing automation and CRM systems
We are looking for someone who: measures everything, runs structured experiments, and makes
decisions based on data
What We Are NOT Looking ForThis role is not a creative marketing position. We are not looking for someone who:
- runs campaigns without measurable outcomes
- prioritizes brand awareness over pipeline
- relies on marketing intuition rather than data
About us
WSCAD is the world's first and leading provider of AI-powered E-CAD software. Our You solutions boost efficiency in electrical engineering by up to 99%, enabling automated workflows and intelligent features for midsize businesses, global corporations, as well as design and engineering firms. As part of the Buhl Group with around 800 employees, WSCAD has been specializing in the development and distribution of E-CAD software solutions for more than 35 years. Over 40,000 useres in more than 100 countries - from machinery and plant engineering sectors to bilding automation and electrical installation - successfully realize their projects with the integrated WSCAD software. In addition to our headquarters in Bergkirchen near Munich, we operate a branch office in Wroclaw, Poland.
You can find more information about WSCAD as an employer and about working with us on our careers page.
